




Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy.
— ERIK ADIGARD





“Have no fear of perfection—you’ll never reach it.” –Salvador Dali










Design to express, not to impress.
— JOHN TANEDO








Designers tend to whisper, ad agencies tend to shout.
— DAVID STUART




Recognizing the need is the primary condition for design.
— CHARLES EAMES












